Publishing to Social Media

Each social media platform is different, so your videos on those platforms should be too. Here is a helpful table that outlines the compatible aspect ratios for each social media platform:

Platform	Aspect Ratios Supported	Recommended Aspect Ratio
Facebook	1×1, 4×5, 9×16, 16×9	16×9, 1×1
Instagram	1×1, 4×5, 16×9	4×5, 1×1
Instagram Stories	9×16, 4×5	9×16
LikedIn	1×1, 4×5, 9×16, 16×9	16×9
Snapchat	9×16	9×16
Twitter	1×1, 4×5, 9×16	–
Youtube	1×1, 4×5, 9×16, 16×9	16×9

Twitter:

File Types: Supports MP4 and MOV videos formats on mobile apps. On the web, MP$ video format, with H264 format with AAC audio. You can upload videos up to 512MB, however you will be prompted to edit videos to 2 minutes and 20 seconds or less in length.

Specs:

Minimum resolution: 32×32

Maximum resolution: 1920 x 1200 (and 1200 x 1900)

Aspect ratios: 1:2.39 – 2.39:1 range (inclusive)

Maximum frame rate: 40 fps

Maximum bitrate: 25 Mbps 

 

Instagram:

File Types: MP4 video format is recommended

Specs:

Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.

File Types: MP4, MOV (may fail to post in some instance and be less consistent than MP4 files)

Video File Size:  Maximum file size of 15mb 

Aspect Ratio: 1X1, 4X5 (Recommended), 16X9 

Video Captions: Optional

Video Length: 3 to 60 seconds

Instagram Stories: 

The Instagram story dimensions are 1080px by 1920px. What this means is that your video or photo will have to be 1080 pixels wide and 1920 pixels in height. Also known as an aspect ratio of 9:16.

The time limit for Instagram stories is :15 seconds a clip. Have a longer video? Check out CutStory to chop it up into perfectly sized clips.

 

IGTV File Types/Specs:

Video Length: Videos must be between 15 seconds and 10 minutes long.

Note: Larger accounts and verified accounts can upload videos up to 60 minutes long, but they must be uploaded from a computer.

Video File Type: Videos must be in MP4 file format.

Video Resolution and Size

Videos should be vertical (not landscape) with an aspect ratio of 9:16.

Videos should have a minimum frame rate of 30 FPS (frames per second) and minimum resolution of 720 pixels.

The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.

 

Facebook:

File Types: MP4 and MOV video file format is most recommended

Specs:

• We support almost all types of video files, but recommend using the MP4 format.
• Resolution should be 1080p or less.
• We support file sizes up to 10 GB, there may be longer upload times associated with larger files on slower Internet connections.
• Videos must be less than 240 minutes long. The longer your video is, the larger its file size will be. This may affect the quality of the video and the time it takes to upload.
• We also recommend Stereo AAC audio compression with 128kbps or more.

 

Youtube:

File types: MP4 file format is most recommended

Specs:

Recommended Aspect Ratio and Resolution: (youtube) Standard aspect ratio for Youtube is 16X9 (but YouTube Player will adapt to other aspect ratios accordingly – there is no need to add padding to videos of different aspect ratios)

• 2160p (4k) : 3840×2160
• 1440p (2k): 2560×1440
• 1080p: 1920×1080
• 720p: 1280×720
• 480p: 854×480
• 360p: 640×360
• 240p: 426×240

Supported File Formats:

• .MOV
• .MPEG4
• .MP4
• .AVI
• .WMV
• .MPEGPS
• .FLV
• 3GPP
• WebM
• DNxHR
• ProRes
• CineForm
• HEVC (h265)

 

Snapchat: 

File Types: Supports MP4 and MOV video file format

Specs:

Full Screen Canvas:

• 1080px x 1920px
• 9:16 aspect ratio
• Scaled proportionally to original asset

Acceptable Creatives:

• Live, motion graphic, or stop motion video
• Cinemagraph
• Slideshow
• Gif-like
• Still image

Length:

• 3 to 180 seconds

File Format:

• Video: .mp4 or .mov and H.264 encoded
• Image: .jpg or .png (Ads Manager only)
• Storage Aspect Ratio (SAR): 9:16
• Display Aspect Ratio (DAR): 9:16
• Pixel Aspect Ratio (PAR): 1:1

File Size:

• Video: 1 GB or less
• Image: 5 MB or less

LinkedIn:

File Types: MP4 file format is most recommended

Specs:

Supported file types
ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3. We also support the following audio extensions: AAC, MP3, and Vorbis.

File Requirements:

• • Max file size: 5GB
  • Minimum file size: 75KB
  • Max video duration: 10 minutes
  • Minimum video duration: 3 seconds
  • Resolution range: 256×144 to 4096×2304
  • Aspect ratio: 1:2.4 – 2.4:1
  • Orientation: Portrait, Landscape, and Square
  • Frame rates: 10fps – 60 fps
  • Bit rates: 192 kbps – 30 Mbps