17 May 2016 – inews.co.uk has today revealed a new partnership with online video creation platform Wochit. Empowering its newsroom and editorial team to quickly and easily create bespoke short form video content for its expanding online audiences, the alliance forms part of Johnston Press’ on-going mission to give users the best possible experience across all devices and news brands.
As a result of the partnership, inews.co.uk’s users are guaranteed access to up-to-the-minute news and information wherever and whenever best suits them, in formats that effectively complement the i newspaper as a print product.
Through Wochit’s robust library of fully licensed content, the inews.co.uk team can now access top trending news items for video and produce original stories in new formats quickly and effectively in the i signature style to engage audiences according to the topics they most want to see.
Jeff Moriarty, chief digital and product officer at Johnston Press, commented: “Innovation in both content and format is part of what inews.co.uk is all about. We take pride in our top quality journalism and delivering this to our online users in new ways through our partnership with Wochit will be a key factor in growing our audiences. We’re looking forward to a productive collaboration with the platform moving forward.”
Garrett Goodman, director of business development, EMEA, at Wochit, said: “We’re delighted to have been chosen to work with inews.co.uk from the early stages of its growth. Their team has leapfrogged many of the traditional news brands by creating videos optimised for social and mobile audiences right out of the gate. It’s fantastic to see how they’ve used Wochit to amplify their quality content with video.”
About Johnston Press
Johnston Press is one of the UK’s largest newspaper publishers, with a daily print circulation of over 600,000 papers. Our content leverages i’s newsroom and global perspective alongside the expertise from our portfolio of over 900 journalists across the country, providing news and information services to our local communities at a national level.
Our news brands – both online and in print – now touch the lives of more than 32m people nationally each month and, through our continued focus to accelerate our digital offering, we’re able to deliver national and regional advertisers a highly successful platform to link them directly with local audiences.
About Wochit
Wochit is a video creation platform empowering newsrooms, creators and brands to capture and expand audience attention through the power of video. Founded in 2012, Wochit makes video accessible for anyone to produce and share at scale across all social and digital platforms. With Wochit, videos can be created quickly, using pre-negotiated, rights-cleared assets from Reuters, Getty, Bloomberg and many more sources.
Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday’s Best Video Technology Innovation for its positive impact on clients’ bottom line. As video consumption and share of overall online audience continues to multiply, organizations of all sizes are under increasing pressure to make video a standard to all owned content practices.
Wochit makes this possible in one efficient platform, and does so on behalf of media brands worldwide including Gannett, Time Inc., AOL, The Week, Die Welt, Der Spiegel, ProSieben, YLE Kioski, El Mundo and La Repubblica. The Company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in Los Angeles, London and Tel Aviv. Find out more at https://www.wochit.com.
Contact
For more information, please get in touch with Jamie Weeks on 07508 051 583, or jamie@wcommunications.co.uk
