The quest to make it real-time, relevant
CEO of Wochit, an Israeli startup that produces topical videos for Web publishers, agencies and marketers
This 30-person company produces hundreds of videos daily around breaking news and topics that are trending online. The videos in turn become content for Web publishers like Yahoo and AOL and brands—either directly or through their agencies. Speed is Wochit’s biggest selling point, as it can churn out a video in as little as 10 minutes. That real-time quality is a big part of the appeal for Colin Kinsella, North American CEO of Mindshare, an early customer.
Article courtesy of www.adweek.com.