Video Insider Blog
How an In-Platform Video Creator Supports Taboola in Driving Client Growth
About Taboola Taboola is the world’s largest content discovery platform that serves both publishers and advertisers. Through their exclusive partnerships, they serve 360 billion content recommendations to over one billion people each month. You have probably seen their feed recommendations on sites like Bild, Bloomberg, NBC News, Le Figaro, MSN, The Independent, and The Weather... Read more »
How Dogtopia Achieves Brand Consistency and Content Localization Using Wochit’s White-Label Video Editor
About Dogtopia Dogtopia, a dog daycare franchise, has more than 200 locations across the US and Canada. In addition to daycare services, they also offer their furry customers boarding and spa treatments. Over the past few years, Dogtopia has been growing rapidly and opening centers on a weekly basis. As a franchise, many of Dogtopia’s... Read more »
How Houzz Converted Free Users to a Paid Subscription with the Help of Wochit’s Embeddable Video Editor
About Houzz What started as a side project has now grown to a vast community of homeowners, home design enthusiasts, and home improvement professionals. Houzz connects users with the best home-related tools, resources, and vendors. 40 million monthly users have found the right place to source and hire the perfect design and construction professionals for... Read more »
Most recent posts
How to champion inclusion in your videos with grace and authenticity
Why inclusion? Renowned American management consultant, Peter Drucker once said that “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” But, how can we be sure that we know our customers “so well” that we are indeed targeting them with messages and... Read more
How can enterprises make sure that their most important brand ambassadors are telling it like they should?
“Your brand is the single most important investment you can make in your business.” Steve Forbes From the marketing department to HR, to Finance, Legal, R&D, and everyone in between – the supreme importance of the brand is recognized by all across the enterprise. As you know, your brand is not your logo. It’s not... Read more
How charitable organizations are leveraging video to raise awareness and inspire donors to give
Without the world’s charitable organizations, it’s hard to imagine how much more difficult life would be for tens of millions of disenfranchised men, women, and children. It’s thanks to those who bring their passion and purpose to organizations such as Amnesty International, the World Food Programme, the UN Food & Agriculture Organization, and many others,... Read more
How Media Publishers Can Create a Winning Newsletter Strategy
Newsletters have been around since the very beginning of internet marketing. They are simple, versatile, and highly effective when it comes to communication with readers. 99% of consumers check their email every day, and 59% of individuals say marketing emails influence their purchase decisions. According to NEWOLDSTAMP latest report, email is still considered the king... Read more
CBS News found a social video format that overperforms
At a time when the American news cycle is dominated by politics and the pandemic, CBS News is finding success by covering stories of everyday heroes with social videos. CBS News is one of the most prominent media outlets in the US and is part of the multinational media conglomerate ViacomCBS. They have a huge... Read more
The WFP has a brilliant video series on LinkedIn called “Journey of Food”
The World Food Programme (WFP) is at the forefront of the United Nations’ emergency response efforts and has partnered with more than 1,000 national and international NGOs to provide food assistance around the globe to tackle the underlying causes of hunger. The WFP is based in Rome, Italy, and is funded entirely by voluntary donations... Read more
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