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How to walk the walk with TikTok

How to walk the walk with TikTok

Tips for connecting and securing engagement on the video-driven social network While Gen Z’ers may be difficult to grasp by those who aren’t Gen Z, and while the value of 15-second videos for promoting brand awareness and loyalty may be just as difficult to grasp – the truth is, both are intriguing, and understanding each... Read more

Teaching From Home: How to Master Video To Retain Educational Engagement and Progress

Teaching From Home: How to Master Video To Retain Educational Engagement and Progress

A New Reason for Video Learning Amid growing concerns about the COVID-19 pandemic, not only have businesses shuttered, but so have institutions. Schools across the globe have sent their students home to be with family in an effort to keep their communities safe. But minors require consistent access to education in order to meet developmental... Read more

Why video is so important for communicating with your work-from-home staff in a COVID-19 world

Why video is so important for communicating with your work-from-home staff in a COVID-19 world

“One of the most important things you can do is communicate with your employees.” (CNBC) As the coronavirus pandemic spreads further and further across the world, we are seeing millions of employees packing their bags and setting up shop at home. This global boom in remote working brings with it many challenges for team and... Read more

How to make awesome videos from home on a budget

How to make awesome videos from home on a budget

With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content strategy. Unfortunately, creative teams often get caught up in the cost when talking about adding more video content. It simply takes too much money and... Read more

The Latest  Publishers’ Monetisation Guide to Twitter

The Latest Publishers’ Monetisation Guide to Twitter

Publishers today have a plethora of platforms to choose from when they plan their video strategy. But when it comes to selecting the right platform for monetising video, Facebook and YouTube have long been the most popular alternatives. But they’re not the only player in the monetisation playground… Twitter is still primarily seen as a... Read more

Why LinkedIn Should Be a Part of Publishers’ Video Strategy in 2020 and Where They Can Start

Why LinkedIn Should Be a Part of Publishers’ Video Strategy in 2020 and Where They Can Start

When it comes to Social video, most Publishers will rank Facebook, Instagram, and Twitter as their main output channels. However, in the past year – there has been a real boom for an often-underlooked and relatively new kid on the block: LinkedIn. With over 645 Million users worldwide, LinkedIn has transformed itself from a job-seeker’s... Read more

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