We’re only two months into 2016, but there have already been some BIG changes on the social video front. Check out some of the most significant social video news updates below:

Calls-to-action (CTAs) are a critical part of every social video strategy. The video CTA is your instruction for a viewer. It is meant to provoke an immediate response and typically use imperative verbs, encouraging acts like “follow us,” “share now,” or “find out more.” With smart CTAs, you can turn passive viewers into active brand participants.... Read more »

Another Weekly Wochit coming your way! Five more excellent videos, made using Wochit:

It’s the that time again, time to check out five great videos made using Wochit!

There was a time when a CEO having a public presence on social media, and in branded videos in particular, was thought to be a risky proposition. Could an off-message (or off-color) post damage a company’s reputation, upset employees, or drive away consumers? While that concern isn’t unfounded, the thought process around CEO videos on... Read more »

Viral videos have become a staple of social media. Seemingly every week, a new video (or a few) spread like wildfire across social, and whether they’re funny, touching, or just offer a big “wow,” everyone is watching, sharing, and talking about them. Many of these viral clips take off organically and are not the product... Read more »