It’s no surprise that the pandemic has shifted the way we consume media. Not only did online media consumption shoot up during COVID-19, but user behavior has also changed. According to Nielsen, on a global scale, viewers spent more time watching news and entertainment. We’ve seen how the need for more content for viewers to... Read more

Adding video to your content strategy is a hot trend in media right now. Videos can be immersive and visually interesting, capturing audiences’ fleeting attention spans. In other words, they’re a great way to grab eyeballs. That’s how platforms like YouTube have risen to become the second-largest search engine in the world!

It’s no surprise that sharing videos on social platforms is a crucial part of a brand’s strategy and to drive growth, increase traffic, and build awareness. But when you’re a major media company, how can you make the most of your content, whether it’s archival or new, original properties?  In our webinar Unite your video... Read more

It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time.   When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more

InStyle and ELLE are two of the most iconic women’s magazines in the world. Instyle was first published in Germany in 1999 by Hubert Burda Media, whilst ELLE first appeared in Germany already in 1988, also by Hubert Burda Media. Two years ago, InStyle and Elle were very reliant on Facebook. Like for many publishers... Read more

At a time when the American news cycle is dominated by politics and the pandemic, CBS News is finding success by covering stories of everyday heroes with social videos.  CBS News is one of the most prominent media outlets in the US and is part of the multinational media conglomerate ViacomCBS. They have a huge... Read more