A New Reason for Video Learning Amid growing concerns about the COVID-19 pandemic, not only have businesses shuttered, but so have institutions. Schools across the globe have sent their students home to be with family in an effort to keep their communities safe. But minors require consistent access to education in order to meet developmental... Read more

With people spending on average 2.6 times more time on pages with video than without, there’s no doubt that making more videos should be a vital part of your content strategy. Unfortunately, creative teams often get caught up in the cost when talking about adding more video content. It simply takes too much money and... Read more

Keeping Your Eyes on the Franchise Prize “For many businesses that are delivering a localized product or service, the (franchising) model is still one of the most effective.” (Inc.) When seeking to expand the business, entrepreneurs are often faced with multiple options. They can add new products or services, cross-sell/upsell to existing customers, expand into... Read more

All about the videos that get visitors to become customers and sellers to lock in their loyalty In our last post, we discussed why video is the secret sauce for marketplaces. As a quick recap – and this will probably not come as a big surprise – people vastly prefer to watch a video about... Read more

We’ve said it before, and it still holds true – marketplaces, the online, on-demand, no-middleman economy is here to stay. What’s more, the popularity of marketplaces among consumers is slated to explode, with over 65% of online sales expected to be transacted through marketplaces by 2023. This is quite a number, which is also reflective... Read more

How to Create that Killer Video Ok, so now it’s time to get down to the nitty-gritty. With part one and two of our Enterprise Video for Dummies series, we covered the strategy and planning for both internal and external videos. Now that we know how to strategize and plan, who to target, when, and... Read more