Strategy & Planning for External Videos Welcome to part 2 of our Enterprise Videos for Dummies series. Last time, we spoke about the strategy and planning of enterprise videos for internal audiences (i.e. employees), focusing on how to: Define your objectives Map and choose which topics you want to articulate with video (since you can’t... Read more

Strategy & Planning for ICOMMS So, in case you haven’t noticed – we’ve got enterprise videos on the brain . . . specifically enterprise videos for internal communications. We’ve talked with experts, we’ve covered some content ground. But, then – we realized, what we actually need to do is – start at the beginning. And,... Read more

Philanthropy and videos go hand-in-hand. There’s no better way to share your compelling stories than through a video. When you can show your audience what you’re doing to make the world a better place, the results speak for themselves. The problem is that many charities think that they have to treat their NGO video marketing... Read more

A successful NGO or charity requires great people to be involved. Unfortunately, volunteer recruitment can be difficult. Only 25% of the adult U.S. population volunteers and, on average, they only spend about 52 hours per year volunteering (NP Source). The good news is that your organization can effectively encourage recruitment with the right marketing tactics—the... Read more

What is your nonprofit’s mission statement? Can you recite it off the top of your head? Your mission statement is the foundation of your nonprofit’s marketing and communication so, in an ideal world, you and all your employees, donors, and volunteers should know exactly what it is. Unfortunately, few nonprofits pay attention to their mission... Read more

Video is one of the most essential pieces of an NGO’s marketing strategy. According to a 2019 Nonprofits Communications Trends report, when asked the responsibilities they would assign a new hire, the top responses from survey participants were social media, content creation, and video. Even YouTube recognizes the growing need for video in the nonprofit... Read more