Content planning, creation, and publishing can take a great deal of time and resources, which is why 32% of marketers rate their own content creation workflow between “fair” and “poor”. But it doesn’t have to be that way if you have the right tools and know-how. Repurposing your existing content is one of the easiest... Read more

Content marketing is not a new brand strategy. It’s been around for years now, and brands are constantly looking for better ways to improve their content marketing ROI. But if you haven’t looked into video marketing, then you’re missing out on the best way to enhance the return on your marketing investment. 83% of marketers... Read more

So, you’ve just posted the latest video in your content marketing strategy. You’ve been watching the numbers, including views and shares, but what do they actually mean? What’s the return on investment (ROI) for your video, and how can you make sure it’s optimized? 51 percent of marketing professionals worldwide name video as the type... Read more

Video content dominates online spaces, from social to owned-and-operated sites. Brands who haven’t fully embraced video can no longer afford to sit on the sidelines. From driving conversions to growing an audience, video is the key to brand success online, and content marketers know it. Let’s take a closer look at why brands need video... Read more