Today, many publishers are faced with the challenge of engaging their audiences. The problem is that consumers have become increasingly mobile-first and socially connected, which means a print magazine, newspaper, or book just won’t cut it. Consumers want video. 85 percent of all U.S. internet users watch online video content monthly across all their devices.... Read more

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.

Publishers and media outlets all over the world are focused on video. Audiences want it so strategies demand it. But with a need for video to fill various social feeds, and accompany content on websites and mobile apps, how can an organization keep up? We have a few pointers to help you grow your video... Read more

Video has become the foundation for social media, but it’s presence and importance stretches far beyond social networks. Video helps bring people to publishers’ websites and can keep them coming back, which is crucial for keeping ad revenue flowing. To get the most from video outside of social, it needs to be central to your... Read more

The iPaper, a part of iNews, is focused on giving their viewers quick-but-detailed rundown of the news. But they like to mix things up, too, and give their social audience some fun – and funny – stories to enjoy. That’s exactly what’s on display in this news roundup clip. And it shows off a simple,... Read more

Oxygen Two is a video-centric online community of millennials focused on the “beauty of everyday life.” The stories they share cover topics from lifestyle to food to health and beyond. This recent video shows off their knack for finding stories that tap directly into the interests of their millennial followers. And it shows that a... Read more