Video Insider Blog

Mindshare’s Kinsella: Video Is the Key to Real-Time Marketing and ‘Wochit’ Provides Compelling Solution

Mindshare’s Kinsella: Video Is the Key to Real-Time Marketing and ‘Wochit’ Provides Compelling Solution

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movement to “real-time” marketing where agencies and their brands engage with consumers around scheduled and breaking news events. In November, we interviewed him in Monaco about the... Read more

Wochit integrates with Vizrt to provide complete video packages for news events

Wochit integrates with Vizrt to provide complete video packages for news events

Wochit analyzes breaking news, automatically gathering video and images and embedding graphics then generates videos that can be used online and on-air. Wochit, a platform that enables media publishers to access or generate high quality video content based on trending stories and news, has integrated into their platform a variety of Vizrt products as part... Read more

Wochit’s McAllister on Scaling Quality News Video

Wochit’s McAllister on Scaling Quality News Video

Founded in 2012, Wochit aims to be a newsroom for the digital age, producing upwards of 450 news videos a day for publication via the company’s platform on a variety of website, blogs, mobile applications and other publishing sources. Beet.TV spoke with recently appointed CEO Keith McAllister at our studio in New York. “We’ve found... Read more

Wochit’s DIY newsroom platform attracts $4.75M, former Reuters executive as CEO

Wochit’s DIY newsroom platform attracts $4.75M, former Reuters executive as CEO

News moves fast, and video is an important medium for staying on top of stories as they break. Video production platform Wochit has raised $4.75 million and hired media veteran Keith McAllister to make creating and publishing high-quality videos as efficient as possible. Wochit produces videos as news breaks or topics start to trend. The technology... Read more

Redpoint’s investment in Wochit

Redpoint’s investment in Wochit

Question: what do you get when you combine a tremendous market need in a rapidly transforming industry with exceptional technologists who are determined to change the world? Answer: you get a very unique venture investment opportunity. Today, we are announcing our lead investment in Wochit—a company that will be at the forefront of modernizing global... Read more

Video News Specialist Wochit Raises $4.75 Million From Redpoint, Cedar Fund, And Greycroft

Video News Specialist Wochit Raises $4.75 Million From Redpoint, Cedar Fund, And Greycroft

Video is becoming an increasingly important part of news coverage online. But it’s also expensive and time-consuming to produce, and many publishers don’t have the resources to create them on their own. A startup called Wochit is changing the economics around video production for breaking news, and has raised $4.75 million to make their technology available... Read more

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