There are many fine points to consider when you’re developing your social strategy: what do you hope to achieve? Who are you targeting? How do you tailor content to a specific platform? The list goes on, but have you ever stopped to ask yourself when is the best time for you to post on social? You might... Read more

Calls-to-action (CTAs) are a critical part of every social video strategy. The video CTA is your instruction for a viewer. It is meant to provoke an immediate response and typically use imperative verbs, encouraging acts like “follow us,” “share now,” or “find out more.” With smart CTAs, you can turn passive viewers into active brand participants.... Read more

Audio is a critical component of most videos, but have you ever thought about what happens to your video when the sound is off?

Co-founder and CEO of Wochit, Dror Ginzberg, shares his insight on the importance of developing a video strategy at ReelSEO:

Even as social video rises in popularity, many brands don’t have a solid grasp on how best to use it. Let’s take a look at how you can be sure you’re doing it right:

The Oscars ceremony was this weekend’s big television event and after polling over 1,000 people, we found that most did not watch it live. In fact, many turned to social media to get their Oscar updates. Though Facebook was THE go-to platform, every social network was abuzz with commentary in both text and video forms. Can you guess which celebrities were... Read more