It’s now a fact, no longer popular opinion, that square, and vertical video alignment outperform landscape. This is because social videos are primarily consumed on mobile devices, held in vertical alignment 94% of the time.   When it comes to non-landscape options, be it square, portrait, or vertical, it has yet to become completely clear,... Read more

Tips for connecting and securing engagement on the video-driven social network While Gen Z’ers may be difficult to grasp by those who aren’t Gen Z, and while the value of 15-second videos for promoting brand awareness and loyalty may be just as difficult to grasp – the truth is, both are intriguing, and understanding each... Read more

Short-form video is the focus of many publishers and brands on social right now, as it has proved to be such a successful format. Many elements that make for a successful video are true of both long-form and short-form. But there are special considerations to take with short-form, given its brevity and social target. Here are... Read more

At the heart of every successful video strategy lies one thing: great videos! Creating, editing, and publishing an original video can feel intimidating at first. But original, high-quality videos are only moments away – even for those with little or no video experience. Let’s walk through the process of creation, from finding a great story... Read more

I know both Wochit and one of their competitors like the back of my hand because I used them both when we launched Wada7. To be honest, when I first looked at them both, I thought that Wochit’s competitor looked easier and quicker. However, after a few weeks of extensive use of both platforms, we... Read more

“Social video” is the topic du jour for publishers, brands, marketers, and anyone else looking to find success on social media. Throughout the last year, we’ve seen the pivot to video become the focus of most organizations seeking online success.